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Tony Hall: BBC Could Pay Local Press for Content

Tony Hall has said that the BBC is "working more closely" with local papers to share content and pay for stories. Writing in The Times today, the BBC director-general said the BBC needed to adapt and reform in the internet...

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Senior Government Marketer Says Local Press Ads Drive Engagement

Mary-Ann Auckland OBE, Communities Department head of campaigns and marketing, has written of the importance of the trusted local newspaper environment which gives central Government advertising "much greater relevance and engagement." Mary-Ann, who is on the Local Media Works...

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